Writer: Ellice Evans
Editor: Laura Woods
Ellice is our Business Development and Marketing Associate who is the main person behind the blogs! She loves writing and she loves talking; so setting up a blog for Bache Samuels was what she wanted to do to encourage creativity in others and get Bache Samuels out there!
Marketing has a broad spectrum of techniques and methods that over time has evolved and grown to keep up with societal changes. Needless to say, society today is vastly different to what society was like 20 years ago …even 10 years ago! Marketing has had to adapt to the changes in society such as the advancement of mobile phones making social media and the internet in general much more prevalent and accessible in everyday lives and therefore creating the concept of Digital Marketing; an umbrella term for specific types of Marketing I am about to discuss and more. I personally think that modern types of Marketing such as Digital Marketing are much more efficient to perhaps, arguably, outdated ways of Marketing – but, it doesn’t come without limitations such as competition and costs.
Social Media Marketing (SMM) is creating content for social networking platforms that aim to raise brand awareness, engage your audience to generate conversion such as driving traffic to your site or enticing followers to engage directly to you.
Search Engine Optimisation (SEO) can be defined as a technological tool that affects visibility of a website or webpage and also the ranks in which the website appears, which is referred to as “organic” results.
Content Marketing is a more direct and strategic marketing approach that focuses on creating and distributing relevant, valuable and consistent content to attract a particular demographic that ultimately increases the chance of profitable customer action.
There are so many other forms of Digital Marketing that have evolved such as Influencer Marketing, Pay-per-clicks and so much more. Whilst it is important to not discredit more traditional forms of Marketing, it is definitely worth looking at what your products/services are and your target audience, and consider which forms of Marketing will achieve the best results depending on both your business and the target audience you’re after.